what is sponsorship ?

Sponsorship....

"Supporting an event, activity or organisation by providing money or other resources that is of value to the sponsored event. This is usually in return for advertising space at the event or as part of the publicity for the event."

Sponsorship is the fastest growing form of marketing. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.




Methods of sponsorship include:

• Sponsoring a group or team.
• Supporting an effort or project.

There are many kinds of sponsorship:

•  Television and radio programme sponsorship- The increasing fragmentation of television  through new digital channels is providing many more opportunities for sponsorship of this kind. 
• Sports sponsorship- Major sporting events have the advantage of being attended and  watched by large numbers of people. They also attract significant media coverage.
• Arts sponsorship- Arts events or organisations are not as well attended as sports events but are often regarded as more “worthy” and more in keeping with the image of certain businesses and brands.
• Educational sponsorship- This can take several forms from the sponsoring of individual students at college through to the provision of books and computers nationwide using the redemption of product or store-related vouchers .

 Sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different to advertising.
Sponsorship will give you plenty of opportunity to represent your individual Company Image .....